JUST ASIA: A World of Authentic Asian Flavors at Affordable Prices
Our passion for Asian culture and cuisine brought us together in 2017. Since then, we’ve been dedicated to importing authentic products and ingredients for Asian cooking and living. From everything you need to make sushi, to an extensive selection of noodles, sauces, and spices to suit every taste, to mochi, delightful Asian desserts, exotic drinks, and a wide range of teas — we’ve got it all.
Today, our assortment includes more than 1,000 products. We proudly collaborate with renowned producers from Japan, China, Vietnam, Korea, Thailand, and beyond. Our customers include leading restaurants, hotels, retail chains, and e-commerce stores. Through our own online platform at www.justasia.bg, we deliver directly to households across Bulgaria. You’ll also find our Just Asia sections at leading supermarkets in Sofia, Varna, Ruse, Burgas, Shumen, and Blagoevgrad.