C WAIKIKI's journey began in 1985 in France, and to this day he professes the motto "Everyone deserves to be well dressed" through the mission of "affordable fashion". In 1996, the LC WAIKIKI brand was acquired by its current owner and has become a leader in Turkey and the international market over the years.

LC WAIKIKI continues its rise in 55 countries worldwide through more than 1200 stores. LC WAIKIKI's first stores in Bulgaria were opened in 2010. Currently, the brand operates 32 stores in 18 cities in the country - Sofia, Varna, Rousse, Stara Zagora, Burgas, Plovdiv, Pleven, Sliven, Veliko Turnovo, Dobrich, Gabrovo, Haskovo, Blagoevgrad, Shumen, Targovishte, Yambol, Kazanlak and Pazardjik. There are 3 more stores to open.