MANIA chain of stores started its commercial activity back in 1996 in the city of Varna. For 25 years now, we have been a leader in the sale of second-hand clothing and have been successfully developing our franchise model in Bulgaria. We have 41 stores throughout the country, and one more in Athens, Greece.

For several years, MANIA stores have been offering a variety of new branded OUTLET clothes and shoes from famous brands. Our stores have an attractive and modern look, and each of them has TV monitors with interesting advertising content for the customer. In mid-2019, we were the first to launch a mobile application for our loyal customers, MANIA VIP CLUB. Members of the program benefit from attractive offers and discounts every month.

MANIA believes in the reuse of used clothes, as this is a huge step towards protecting the environment and resources. All MANIA stores have bins under the “Clothes are not trash” campaign, where you can leave unnecessary clothes, shoes and textiles, and as a sign of gratitude, we are giving you a voucher for a 20% discount. All funds raised from the sale of these goods are donated to the “One of 8” foundation founded by Nana Gladwish in support of women with breast cancer.

In September 2020, MANIA opened its largest and most modern store located on an area of ​​1600 sq.m. in the Jumbo plaza shopping center. Every Saturday at MANIA Jumbo plaza, the stock is 100% new with over 10,000 fashion outlet and second-hand finds from thousands of famous brands.